Guest Blog – Ian Earl (Director Go Network Club)
People often shy away from networking, believing they lack the confidence to approach someone and strike up conversation, they can’t see how it is relevant for their business, or that they don’t want the added pressure of passing a particular number of referrals every week. But actually, business networking is all about making connections to build lasting and mutually beneficial relationships. It’s about meeting people who can help expand your sphere of influence and knowledge within the business world. And yes, some people are natural networkers while others need a little push in the right direction, but everyone has the ability to network and everyone has the ability to do it well.
The old idea of, “it’s not what you know, it’s who you know” doesn’t really apply to networking either. If you think about it, it’s not just about who you know, it’s more about who knows you. If you were to need help with something, you ask the expert, and that is who you need to be to others; the go-to-guy, the expert in your field. By using every opportunity you can to network, you are helping your business to get noticed and ensuring that you are at the forefront of people’s minds.
You can’t actually build a successful business on your own. No, not even you, self-employed-start-up-one-man-band business! Networking is like having promoters for your business without having them on the payroll. After all, 92% of buyers trust referrals from people they know over other forms of advertising, and are four times more likely to buy [Neilsen’s Global Trust in Advertising Report]. How much is that worth to you and your business